Pixels

-Retro Arcade Comic-Con 2014

-Mini Cooper Arcade Car CinemaCon 2015

Pixels Retro Arcade Comic-Con 2014

A throw back pop up installation of an 80’s arcade was created as a teaser stunt at Comic-Con 2014.  Fans were transported back to the 80’s with classic arcade games, music and visuals. An intense, high score competition took place for a daily prize of a Play Station 4 and the grand prize of a coveted walk-on role in the movie! All high scores set and photos taken at the photo booth could be shared socially, which only increased the intensity of the competition. An unexpected and fun twist to the environment, were players being taunted and jeered throughout the day by video messages from a champion gamer in the film, played by Peter Dinklage. With the hottest vibe, competition, and giveaways, the Electric Dreams Factory Arcade was a smash hit and a must-see stop on the 2014 Comic-Con circuit, and an exciting announce stunt for Pixels!

Pixels Mini Cooper Arcade Car CinemaCon 2015

This special installation was a stunning and attention grabbing presence, complete with custom vehicle graphics, special UV lighting underneath the vehicle, and classic game titles to be enjoyed by all. As master planners, Ultra also helped wit the management and logistics with Caesar’s Palace and venue unions while overseeing the safety and operation of the arcade car while onsite.

The Pixels arcade car was definitely a hit at CinemaCon 2015!