Harold & Kumar Go To White Castle
An amazing and authentic pop-up White Castle was built on Sunset Boulevard, where 50,000 burgers were given away over a period of two weeks! The movie’s cast, along with the mayor of West Hollywood, were on hand for the ribbon cutting ceremony to open the East Coast favorite! People came from as far as Arizona to get their slider fix, along with celebrities such as Quentin Tarantino, Heather Locklear, Tommy Lee, Jay Leno, Sophia Coppola, Martin Lawrence, Brittany Murphy and Farrah Fawcett. All these elements and celebrity visitors combined, created a “perfect storm” of word of mouth and publicity!